The Bright Spot was a concept brand our team pitched to a big-box retailer as a solution for a fresh in-house line. Our goal was to create a full package, from multiple merchandising options to the full line of product.
As the Lead Merchandiser, I created the brand guidelines, in-store display opportunities, product packaging options, and assisted in curating the product selection.
We went into this project without knowing what products the customers would need packaging solutions for, so we came prepared. With research on industry regulations and several price point options, we presented them with designs for cardstock tags, belly bands, and logo stickers.
