While working for Yurbuds, our design team updated the original packaging for one of the company’s core lines, the Women’s Series. Our assignment was to amplify the messaging of the features and benefits - The Women’s Series was designed with a medical-grade silicone to stay in your ear during your toughest workouts, and QuikClik Technology to keep your wires safely around your neck when you need to pause your workout. We wanted to keep all the function front and center while adding eye catching color to the product line and packages.
Another packaging solution was needed for speciality customers that wanted to offer bundled units, so I created a packaging concept that would hold multiple boxes, and put the Yurbuds features on display with easy to read callouts.
During our work to promote the different lines of Yurbuds For Women product, I created info sheets that were distributed to several national retailers, and used in sales decks to win new accounts.
With Yurbuds’ new QuikClik Technology, we had a need for new merchandising to showcase our new product feature. Our team created an in-aisle shelf display for customer to have a tactile experience with the product. These units were installed in Target stores across the country.