Welcome to Elysia Home.
A home and lifestyle brand for creative-minded women of all ages, Elysia Home was a labor of love built during the pandemic. Owners (and dynamic mother-daughter duo) Laura and Mary were already familiar with the home décor industry. They knew how to build a product line, but this time they decided to create an e-commerce space where women could find unique, joy-inducing pieces for entertaining, decorating, and accessorizing. A disco ball ice bucket? Got it. Sequin champagne bottle earrings? Check. Pillows that make a bold statement? Plenty. Elysia Home was launched.
“We know that home (just like all of us) is always a work in progress - we spent over a year reflecting on what excites us about crafting a home, during a time when the importance of "home" took on a whole new meaning. The result is a brand run and inspired by creative women that strives to curate products that make you and your favorite people smile.”
ELYSIA HOME
The Elysia Home website needed to be a place full of fun and confidence. To target our audience of Gen X, Millennial, and Gen Z shoppers we had to create a strategy for exceptional ease of use, and a graphic style that enhanced the shopping experience without overpowering the product. We partnered with Shopify experts Aeolida to develop a solution that kept imagery front and center on an inviting backdrop full of color.
During the development of the site, I supplied the brand identity guidelines to Aeolidia, and created the layout for the home page. Throughout the build, I assisted in implementing our assets properly and communicated regularly with our Marketing Content Manager and the Aeolidia team. After the site was launched, I continued to manage site content in collaboration with the Senior Brand Manager. I designed and oversaw the implementation of updated Contact and Press page additions as the brand, and our need for greater connection with our customer base, grew.
Select site header layouts created for product lines and seasonal highlights
Select site header layouts created for product lines and seasonal highlights
Select site header layouts created for product lines and seasonal highlights
Select site header layouts created for product lines and seasonal highlights
About Page
Press Page
Contact PageDigital Content
After the launch of the Elysia Home site, I continued to manage the visual content, creating Google and Pinterest ad graphics, and digital content for new product releases, campaigns, and sales.
During this project, I collaborated with the senior brand manager to plan and execute email content based inventory, sales goals, and demand.
Pinterest Ads
Email Campaign Images
Social Media Images
Photoshoot Styling
