The Process
When the savvy team behind the home decor powerhouse Williamson Home decided to build their own DTC brand, I knew it was a great move to expand their business portfolio. Well-known for providing home decor designs to major retailers, a new brand was an opportunity to showcase a selection of bolder, more elevated offerings, featuring both in-house designs and curated wholesale pieces. By entering the DTC market, they would own a channel that allowed them to bring their impeccable taste and style straight to customers they might not have otherwise reached.
Packaging
For Elysia Home’s packaging, we knew we wanted to outsource. As a new brand, Elysia was price-conscious, and searching for a solution that was low impact on the environment. They wanted to keep the quantity minimums low. without sacrificing a cohesive and delightful unboxing experience. Using on-demand services from Vistaprint and NoIssue, I designed a simple printed box, notecards, and branded tissue paper and tape.
In addition to creating the visual brand, I assisted our Senior Brand manager with line planning. We used the 120 days of sales to complete a customer analysis to inform our wholesale buys and internal development. We wanted to make sure that each customer experienced an appealing shopping session - from the click of the cart to popping open their package!
